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How Social Media Can Help to Promote Your Next Event?


Planning to organize an event but wondering how to expand its reach so that you get a maximum footfall? 

Well, your search ends here as we bring you top social media marketing ideas to promote your event and expand its reach to the max.

Social media marketing is an effective strategy as more than half of the world’s population resides there, making it easier to reach your target audience.

Keep reading to find out all the effective strategies.

Top 6 Social Media Marketing Ideas For Event Promotions

Create Hashtag Contests

Hashtag contests are the most commonly used social media marketing strategy to create a social media presence and expand the reach of anything. You can do the same for your event. Start by choosing a unique and memorable hashtag and organize a hashtag contest with your event hashtag.

You can create certain guidelines on the kind of content you want your audience to create, and that would. Also, be the parameters for you to choose the winner of your hashtag contest. Don’t forget to choose exciting goodies to attract more participants.

The hashtag contest will instill social proof among the prospects, and more people would participate, giving your event the ultimate exposure on social media.

Display Social Wall At Your Premise

A social wall is a very engaging and fun tool to captivate your audience and extract maximum benefits. You can display a social wall at your premises on the digital screens.

Showcase the existing social media content around your event. It is a great strategy to captivate the passersby. 

And if they like the content, they would search for you on social media and explore more to understand your event better.

You can even offer on-spot registrations to shoot up your event sales. The best thing about these walls is you can use these social media for virtual events too.

Do In-app Activities

Many social media platforms have in-built features that may help brands to expand the reach of their event and create engagement opportunities for their audience. Instagram has endless features like Reels, IGTV, stories, geo-tagging, etc. 

Create Reels on Instagram as it helps brands create a better reach. You can even try creating stories. And adding your event’s countdown that your audience can save, and they will be reminded as soon as the countdown will come to an end.

You can even take audience polls on Instagram and Twitter. Twitter has an in-build polls feature. When your audience will answer the poll on Twitter, it will get retweeted on their feed, helping to reach a larger audience.

Create Event’s Page

Facebook offers a feature to event organizers where they can create event pages to create a social media presence for their event. This event page feature enables event organizers to create an entire storefront for their event.

Where the interested attendees can explore all about the event, buy the event tickets, check out who all are going, and much more.

The best part is that the existing event attendees can check in on the event page that they are attending the event. Once they do so. The event page immediately gets shared on their timeline, making it visible to their friends and followers, and expanding your events’ reach.

Get Influencers On Board

Believe it or not, influencers are dominating the internet. 90% of Instagram users today follow at least one influencer, and their lifestyle decisions are somehow influenced by these influencers.

So, why not utilize this power and bring the influencers onboard? Identify the influencers who have an audience similar to your target audience and collaborate with them to promote your event.

These influencers can either create content on their handles or take over your event pages and redirect their social media account’s traffic to your traffic.

They can promote your event, create stories, go live and introduce your event to the audience. They can even claim to be attending the event. These factors will help you shoot up your events’ ticket sales like never before.

Use Social Media Paid Promotions

Social media platforms like Facebook and Instagram offer paid promotions to brands that are target-oriented and result-driven. These paid promotions have minimal cost and have maximum results. You get to use filters that allow you to choose your target audience.

Filters like your target country, gender, age group, etc., you can even choose certain keywords related to your event, and the ads will target the audience that searched for these keywords at least once.

Let’s Call It A Wrap!

Now that we have reached the end of this blog, we hope that you have a better understanding of social media marketing.

Also, how it can become the ultimate strategy to meet the ultimate goal of maximum event promotions.

You can use this blog as your handbook while planning the promotional activities of your upcoming event and get the work going!



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