Table of Contents
Introduction:
Regards! As you know guys influencers are becoming more and more popular these days. We will discuss how to get to that point by getting sponsored on Instagram. Practically anyone can make an Instagram account, post some quality content on it, and start getting paid, including you. So, if you are interested in learning exactly How to get sponsors on Instagram keep reading till the end. We will uncover the secrets that gurus don’t tell you. These hacks will help you, increase the reach of your post and more leads for sponsorships.
How to Get Sponsored on Instagram; Step by Step Guide:
So, when it comes to getting sponsored. There is some huge thing to note. You do not need to have a billion followers or subscribers to get paid. Micro-influencers are getting more and more valuable to brands. As they typically have a more engaged and authentic following. So don’t worry about the size of your account, or just don’t believe in taking some milestones to secure partnerships, because it is just not true. The most important thing is to have a targeted audience. Several things are necessary in How to Get Sponsors on Instagram.
- Stick to a Specific Niche:
While exploring How to Get Sponsors on Instagram?, Remember one thing Whether you are an influencer or have grown a million-dollar brand it is most important for you to have a specific niche. So, pick this niche and stick to it. This makes you more desirable to brands. Because you have a clear topic that you are talking about and you have an audience for that topic.
If you don’t stick to your niche and constantly change the topics of your posts, it will be hard to get your audience to take action on your sponsored content. No, it does not mean that you can not stay away from the topic over time, you absolutely can but in the beginning, keep it specific.
- Create Conversion Focused Content:
If you dream of becoming an influencer, start playing your role now. To do this regularly talk about the products, services, and companies, you love to use regularly. Ask your audience to check these products and services. This thing will prime them for any future sponsorships, you may have.
Moreover, this thing will make your account more appealing to the brands. Your goal should be to drive action from your audience. So, focus on content creation for your audience on Instagram that will drive actions. Use your affiliate links everywhere on your account in your bio, in your captions, in stories, and highlights. So, this is the conversion-focused content, that will help you succeed in the future.
- Market yourself:
People who ask about How to Get Sponsors on Instagram, often do not know the value of self marketing. If you want people to contact you for sponsorship, make sure they have a way of doing that. Add your contact info in your bio or your YouTube description. So, brands will know that you are currently accepting work and you look professional as hell.
- Know your Numbers:
When a brand inevitably reaches out to you, they are going to ask about your demographics, engagement rates, and more. So, be ready by having all of these numbers already outlined in the media kit. Which is a simple one or two-page PDF page. Regularly update your demographics and send it over to them. Add your social following to all relevant channels, average engagement rate, average views for your videos, the average age of your audience, top three locations. You can get this info from your Instagram insights or from Google Analytics. Highlight all this info in your media kit, and use different templates to make it more presentable.
- Set your Rates:
This is the harder part of sponsorship. What exactly should I charge? What am I worth?
These are valid questions and often hard to answer. It is hard to guess what one brand is willing to pay for a video mention, or on an Instagram post. May be different than the next. So, it’s smart to set some benchmarks for yourself, but be willing to negotiate if need be.
The best way is to use social bluebook.com and link your social media channels, this will give you insights about how much you should charge your clients potentially. This helps you give an idea about your charges, and often it is higher than what you receive. So, adjust your price accordingly. You can take an idea of pricing and send it to the brand, after this, you can negotiate. The more sponsorships you get, the better and more confident you will feel in setting your rates.
- Actively Reach Out to Brands of Interest:
If you wait for brands to come to you, you could be waiting a long time. so, take the control in your hands and do the outreach on your own. To nail How to Get Sponsors on Instagram you need to do a few things.
a. Pick a brand that aligns with your current account size.
For example, if you have 1000 followers apple and Gucci are not going to sponsor you. Stick to small brands, or the brands who are working with the influencers of your size.
b. Make sure you are following & have engagement:
You cannot make a deal if for example you say you like them and follow them. That is not the case. Use those products and after that give reviews of those products.
c. Explain why their product is perfect for your audience:
Number three things, explain why their product is perfect for your audience. This is the pitching part. You can’t just write to a brand and say, hey I love your products, will you sponsor me? No this is not the way, but you need to tell them why this sponsorship is mutually beneficial for both of you. Because at the end of the day, they need conversions out of your audience.
d. Explain to them how you can work together
Explain to them how you can work together now, instead of waiting for them to pitch an idea. Give them a few to choose from. You can create a dedicated Instagram post, a series of Instagram stories over one week, and mention them. This makes it easier for brands and takes out those numerous back-and-forth emails.
e. Focus on building your following:
While micro-influencers are the things you do not want to be in that category always. The more consistent and engaging content you provide, the more dedicated followers you can get. This will help you reach good brands and you can demand more money based on your following.
FAQs:
ii) How much Instagram ads cost?
The cost of Instagram ads depends audience targeting and ad placement. The typical CPC (cost per click) ranges from $0.50 to $3.00. And the average CPM (cost per thousand impressions) is between $5.00 and $10.00. The industry, competition, and advertising objectives affect actual Instagram ads cost.
ii) How many followers do you need to get sponsored on Instagram?
initially for small businesses if you have 3000 followers, these are enough to get small sponsors. but off course you need to work and grow your insta followers to get good Instagram sponsorships.
iii) How to earn on Instagram?
Earn money for the community service you perform.
Collaborating with brands. Become partners with the businesses you love…. BADGES IN LIVE. Shop on Instagram and use badges to your full potential in live events. Let fans indulge in their fervent shopping.
REGISTRATIONS. Create a community while obtaining a steady monthly salary.
Wrapping up How to get sponsor on Instagram:
It’s an exciting adventure starts from How to Get Sponsors on Instagram and to finally get sponsored on Instagram. But it takes commitment, sincerity, and calculated effort. You may position yourself as a desirable partner for companies wishing to take advantage of social media influencers. For this, you need to build a strong personal brand. Work on expanding your following naturally, and aggressively seeking sponsorships. Remind yourself that perseverance is essential. People who regularly provide value to both their audience and possible sponsors frequently find success.
