Introduction:

Hey guys! you probably know there is a lot of hype about guest posting in digital marketing. You must have watched and been familiar with success stories of guest posting. And you are thinking about How to start Guest Posting. But at the same time, you have many doubts about the process and chances of success in it. As there is a debate many say that it’s completely a waste of time. while others swear that it is their best digital marketing strategy. I am telling you that the truth is somewhere between. It can waste time if the right strategies are not used. But it can change your financial game if you follow the right ways of guest posting.

Guest posting is an ethical way of link-building. It can fuel your SEO performance by increasing your website’s authority to the next level. So, let us dive into your profitable journey of How to Start Guest Posting in the right way.

What is Guest Blogging? What is Guest Posting in SEO?

Guest posting or guest blogging is an off-page SEO technique, that is referred to as writing a blog post and publishing it on some other blog or website. Additionally, this blog post contains a backlink to your website that, you want to want to promote to a bigger audience. Guest post links give high traffic, more leads, and conversions. Guest posting also helps improve the SEO score giving more authority and link juice to the website, which URL is embedded in contextual do-follow backlinks.

Note:

“Guest posting and guest blogging are the same, as guest posting is known as guest blogging. So, don’t confuse between these two terminologies trough out the blog post “

How to Start Guest Posting Successfully? Step By Step Guide:

• Know Your Goals:

Before starting your guest post you must set your realistic goals. So, you need to determine your goals and make a strategy according to the goals you want to achieve. These goals include:

• Bring traffic to a particular landing page, or on your site to get more leads and to generate more sales.
• Improving your Google ranking.
• Increasing your brand awareness, and enhancing your sales or services.
• Or to increase subscribers of your website.

• Identify Your Niche and Targeted Audience:

Before starting your guest posting, you need to determine which niche you want to work on. Choose the topics that align with your interests. This will help you in targeting a particular audience. And after choosing the niche of your choice. You will find the platform according to that niche. So, niche selection is a critical step in the guest posting field.

•  Research & Develop a Relationship with the Blog:

 The next step in guest posting or guest blogging is finding suitable sites to publish your guest posts. Find the websites that are according to your niche. Moreover, work on developing relationships with those relevant blogs. So, the process of building a relationship with the relevant blog starts with searching for relevant blogs that are accepting guest posts. 

• How to Select Guest Posting Websites or Blogs?

It is important to determine that the blog you are going to choose has high traffic from your relevant audience. The blog should have established authority, domain rating, strong readership, and engagement with your targeted audience.

It is good to check the traffic, domain rating, domain authority, and spam score.  There are several free and paid tools available to check these values. Keep in consideration that the spam score should be lower. The more it would be toward zero the better it would be for your guest posting. Further, if we talk about domain authority and rating, the minimum range should be 25. The higher the domain rating and authority, the better will be the website for your guest post. The maximum DR & DA are 100. Minimum traffic for guest posting sites should be 2k. premium sites have traffic in millions. This factor increases the reach of your website.

• Build Portfolio:

Create an expressive portfolio of your blog, this portfolio should express your writing skills and style. Add your best articles to your portfolio. So, craft a well-curated portfolio that can speak loudly about your skills. This will help you to stand in the crowd and enhance your chances of being accepted as a guest poster.

• Build a Relation Ship with Blogs:

Build your relationship with the blogs. Use different strategies to engage with your targeted blog. Keep a deep insight into the pitch of the targeted blog, and understand the pitch, style, and tone. Further, after this express your presence by comments, social media, and by sharing their content. After giving your valuable presence, now you can pitch for your guest posting opportunity.

• Craft a Winning Pitch:

When you find you have understood the tone, style, and pitch of the blog. Additionally, you have been engaged with the blog in an above-prescribed way.  Now is the perfect time to pitch. Make sure your email is very professional and covers your message to the point and easy way.

 So, make sure to read all the guidelines given for guest post-acceptance. Follow them and tell them what value-adding content you want to share with the audience. And how your content will be a valuable addition to the blog.

• Create High-Quality Content:

Once your pitch is accepted, do not compromise on the quality of your content. Your content should align with the requirements of the bog or website. Spend good time researching the content, and share authentic and valuable insights from the audience’s point of view.

 Align your text in the best presentable way. Your presentation of the content should be understandable and pleasant for the reader. Further, distribute your content in the form of headings and subheadings statistically.  Do not forget to add eye-catching visuals to your content.

• Follow Editorial Guidelines:

Follow every step. Carefully follow the editorial guidelines. Make sure to provide your guest post in a way that would be easy for the editor to add to the blog. So, in this way, he does not need to waste his time on editing and formatting your posts. The maximum level of ease you will provide him. More happily and readily he or she will add your guest post on their blog among lots of them on waiting.

• Promote your Guest Post:

Guest blogging or guest posting is part of digital marketing. And the purpose is to increase your reach.  Once you are done with publishing a guest post, it is good practice to share it on various social media platforms. This will increase your reach, traffic, and leads.

• Track your Results:

After you are done with guest posting, start tracking the results of guest posts on your website. Compare the website performance with the performance of your website before the guest post. This will help you find the improvements your website made after guest posting on an authority website. Moreover, this analysis will help you find out the best guest posting strategies on different websites.

What are the Benefits of Guest Posting:

Guest posting is a unique digital marketing strategy, that helps both the contributor and the honor of the website. Let us discuss how guest posting is beneficial or what are the benefits of guest posting. I will discuss one by one.

Source of Valuable Backlinks:

Guest posting is the best source of gaining valuable backlinks. These backlinks improve the SEO ranking of your website. It benefits both the contributor (writer) and the publisher. This is a perfect example of mutualistic benefits. The writer of the guest post gives free well well-researched content that resonates with the pitch and style of the blog to the publisher. On the other hand, the 2content writer gains a free backlink of the high authority and high traffic site. This valuable contextual dofollow-back link enhances the authority of the website.

Increase Reach by Boosting Traffic:

Guest posting allows you to hit the targeted most visited blogs of your niches for posting your blog post with backlinks. So, this is the easiest way to increase the reach of your brand and traffic increases multiple folds by guest posting. This increased traffic leads you toward more conversions.

Grows Your Social-Media Following:

You can add your social media handle links in the author or contributor section. This helps you in increasing your following and page visits. In this way, you can also increase your social media. The publisher also tags you while sharing your content on their accounts. This again helps you gain reach to improve.

Expanding Your Network:

Guest posting is also a source of adding valuable connections to your network. Maybe the companies will recognize you and add you to carry out further tasks with them.

Is Guest Posting Easy?

Creating guest blogs is a simple and fast approach to getting a lot of exposure. Guest contributions need a lot of work, though. So, they demand far more than simply posting a message on any old page. Additionally, Blogs with substantial readerships have RSS feeds, meaning that a lot of people are actively notified of each new post.

What is guest posting in simple words?

“Guest posting,” another name for guest blogging, is the practice of creating content for the website of another business. Generally, guest bloggers write for comparable blogs within their business to attract visitors back to their website.

Wrapping up, How to Start Guest Posting:

A dynamic and fruitful approach to impart your knowledge, meet new people, and position yourself as a thought leader in your field is through guest blogging. Further, you can get the most out of guest blogging and begin reaping its numerous rewards by following these simple steps. Remember that developing a strong guest blogging presence requires consistency and quality. So, Keep learning new things in the market and keep moving. Interact with people in your field and let them share their expertise and methods. This will help you in the journey of earning from guest posting.