Nowadays online business advertisement is straightforward due to social media. Running shopify stores using tiktok ads is very popular and beneficial these days. In the last several years, Instagram and Facebook have been seen as the best advertising platforms on social media. But as we know, time changes everything. Now, TikTok is the best platform to advertise your business or something else. Because TikTok has the best engagement rate. It has over 1.8 billion active users over the world. It offers an excellent platform or opportunity to attract new clients and grow sales very quickly.
TikTok has introduced a brand-new integration for Shopify. In this process, you need to set up marketing settings in the next step and install your TikTok app. If you are setting up a TikTok shop via Shopify instead you need instruction. So, you can refer to the TikTok for Shopify user guide.
In our article, all the essential steps are written below for running Shopify stores using TikTok ads. Hopefully, you will be able to create your new TikTok advertising campaign on Shopify.
Table of Contents
What kind of social media is TikTok?
Now these days, TikTok is an app that is gaining popularity day by day. Because TikTok is an amazing social media platform that is best for sharing fun and short videos. If you are creative enough to make a video then this app is perfect for you to connect to others. Moreover, this app will also help you to grow your e-commerce business.
Furthermore, if you do not want to use this app to get famous by increasing followers then you can only use it as a video editing app to share these videos on Instagram and Facebook. This is an app that can be used by teenagers, adults and elders.
The ratio of teenagers is more than any other age. Because around 60% of users are only between 16 and 24 years old. So, it is great for the advertisement of online businesses which is related to young audiences.
How Do I Set Up a TikTok Ad Account for Shopify?
TikTok partnering with Shopify is a great option for running Shopify stores. TikTok is a popular marketing platform. Because it’s one of the most downloaded apps. You can set up your TikTok campaigns right from the Shopify Dashboard, making it super easy. Plus, you can create cool TikTok-style videos to advertise your products.
It’s easy to set up, and with a big user base, especially teens, and some credit options, it’s a marketing channel worth trying. If you want to tap into this market but don’t have an online store, you can start one for free with Shopify.
As I told you above the e-commerce business can be promoted by using TikTok. Because with the assistance of TikTok ads, any kind of business can be advertised. If anyone runs a Shopify store then ads on TikTok can increase their sales. But firstly, you have to do 3 main steps to set up a TikTok account for Shopify.
Step 1: Create a Login
First of all, sign up for this app by using your email or phone number. Now, set a password for later login in any device. After that, there will be terms and conditions option. The next part is to verify your phone number or email by code that will be sent to you. If you have an existing TikTok business account ten you can also log in from this account to run Shopify store ads.
Step 2: Create an Advertiser Account
Thereafter, there is also a need to provide some basic information regarding your Shopify business such as country/region, legal business name, industry, time zone, currency, and phone number. After completing these details click the Register option after agreeing with all terms and conditions.
Step 3: Set Up Billing Information
The next step is to fill in the billing and payment details that will be based on your country’s requirements. Further, it will be asked about your choice of payment options such as Manual or Automatic. These payment options are also known as Autopay or Prepay.
The manual way of payment is a little bit harder due to the difficult ad campaign billing method. On the other side, automatic payments are easy to pay the running campaigns billing through cards. Therefore, your ad account can be approved within 24 hours by providing all the required information correctly.
How to run a Shopify store using TikTok Ads for business growth?
When you make a TikTok account the next step is to use it for the growth of the Shopify store. Because running a Shopify store with TikTok ads is a smart move. So, here are the mentioned steps that are very simple to apply.
Step 1: Set It Up
Most people use TikTok as a fun app for making and sharing short videos. That`s why over 90% of daily users of this app make running the Shopify store using TikTok ads easy. Moreover, the TikTok ads can be managed by Shopify users while using their Shopify accounts. First of all, you have to download the TikTok app from the app store of Shopify. After that, you have to set up their business account there. Further, you can use the video generator tool to create and upload ads.
Step 2: Target the Right Audience
Now it’s time to target the right audience to engage with them to increase sales. Over 800 million users in TikTok can grow your business through buying your products. So, you just do that you target the right people to show ads. You can target the right audience based on multiple factors such as preferences, interests, demographics, location, and behavior.
Step 3: Structure Your Ad Content
If you are already a user of TikTok then you better know that video ads in TikTok have duration limits (5-60 seconds) and size (500MB or less). When someone wants to run Shopify stores using TikTok ads then this is essential to place details such as brand name in the center. Always make sure that your ads are short and engaging to catch the user`s attention.
Step 4: Track and Improve Ad Performance
When you can target your audience then it’s time to track and improve ad performance. Firstly, click on the My Activity Tab to check the performance of your ads. If it is improving then do not worry because it can be set by paying attention to ads. Therefore, you can make it useful by using current trends in your ads. By using this method, you can create an engaging community through your encouraging sharing from the audience.
How to Promote Shopify Store on TikTok?
If you plan to use video shopping ads with a catalog, you can set up your marketing catalog to sync your products from Shopify to TikTok. Here you can promote or advertise all your products very quickly. They made this process so simple that you don’t need to become a full-on software developer.
Finally, when you get a perfect TikTok channel on your Shopify store then you should start creating TikTok content or ads for your business promotion. Now in these days running Shopify stores using TikTok is a very crucial scheme to earn money. It is also very easy to get engagement through TikTok short videos with effects and music.
If you don’t know how to make a video like that then due to the TikTok business dashboard it becomes very easy to make videos. Overall, prepare your TikTok add content, and then go to your TikTok business account by logging in. Now, to open the Video Maker panel click on the Create button. Afterward, there will be 3 options to help create a complete ad video.
Use Video Templates:
Moreover, you can also use a video template to create a slideshow video for ads. Because these video templates can be modified and edited. Moreover, for running Shopify store ads in TikTok many special music and effects are available to make a video in no time. However, you have to only upload the product images to its smart video feature. After that, it will generate videos with amazing background music to enhance product value.
If you do not have a soundtrack for your video then the Smart Video Soundtrack feature of Tik Tok lets you find it. Finally, when your video is ready go to the next step which is setting up a campaign. For this purpose, you have to click on the Create an Ad button option in the middle section which is available on the TikTok Ads Manager dashboard page.
After that, the next page will let you set up an ad campaign. But you have to choose the Advertising Objective. Lastly, here you can also make changes in setting options.
How much do TikTok ads cost?
Usually, the only drawback of Shopify is its pricing. It might break the bank. Tiktok ads manager is an effective platform but it may cost more than you bargained for. You will be unable to access certain features on the TikTok app such as creating Conversion Ads until you set up your TikTok Marketing Settings. The in-feed ads of TikTok are flexible. So, you can start it with just $5 a day using its simple options. You can reach more people if you spend more money. But if you are an expert then there are also advanced settings. On the other hand, if you’re new to TikTok then these options are not for you. Finally, it is also pointed out that your budget depends on your business marketing plan and the platforms you’re using.
Conclusion:
Overall, running Shopify stores using TikTok ads is the best source of advertisement on social media. This program will help you to advertise very quickly and effectively. So, if you’re interested in running Shopify stores using TikTok ads or are already part of it then feel free to share your thoughts in the comments. Because it can also become the path to online advertisement for others.